According the social media monitoring site Pingdom, both males and females use social media sites equally while almost 61 percent of Facebook users alone are above the age of 37 years of age. If that’s not enough, it’s not just teens or those in their twenties who are on social media sites but there is an even spread of people across varying nationalities or ages and so on and so forth.
By virtue of these statistics, you can imagine how important it is for you, especially if you run an ecommerce business, to make your presence felt at these various social media sites since most of your customers are there as well.
So here are a few social media marketing tips that an entrepreneur of an ecommerce business can benefit largely from:
#1: Use sites that most (if not all) of your customers use
There are numerous social media sites that you can use in order to sell your products but what if your target audience doesn’t need your product? For this, there are several ways to find out where most of your customers are and you can do this by asking them, monitoring the social media sites or even the business that your competitor generates from customers using this tool.
#2: Know what your competitors are doing
Knowing your competition will help you to stay on top of them, and this means, knowing which sites they are on, how many followers they have, what kind of products they promote and what type of content they publish on these sites. That will tell you what you need to do when it comes to your own social media marketing strategy.
#3: Don’t just push products or services
Pushing products by using these social media sites can turn off your customers instead of attracting them to your page. It’s important that as a company you should be able to keep your customers updated with the latest information in the news related to your field or your compant, provide freebies by writing information on a blog or even asking your followers to participate in a discussion using a poll.
