One of the top priorities when it comes to media plans for business is the inclusion of social media in their overall strategy. According to recent reports, companies are more than willing to get involved in these campaigns without thinking it through.
So here are a few questions that will help you create a sound social media strategy before you go about wasting precious ad dollars:
#1: What do we intend to accomplish?
This is vital to knowing why you want to spend efforts in social media whether you’re trying to generate awareness or new leads.
#2: Why pick the medium of social media?
Since there are other forms of advertising, it is important to ask yourself whether most of your target audience is present in this medium. It will also clue you in on which social media sites will help you achieve your campaign objectives.
#3: Which type of social media will help us achieve our goals?
With options such as real-time updates (like Twitter), social networking sites, blogs among others available at no cost, it is important to know which of these types will help you meet your objectives.
#4: Who will manage the social media campaign? Do we have the money and resources in place?
When you launch a social media campaign, there’s no doubt that it will take a lot of work. So you need to prepare yourself for how much money and resources you are willing to allocate in order to meet those objectives.
#5: How will we measure success or failure?
Views, comments, followers or subscribers are some of the ways by which you can understand whether you’ve met your objective and obtained value for money. You also have to think about what will have to be done if you haven’t met the objectives set.
