Making your site search-friendly is what makes search engine optimization (SEO) such a key task when building a website.
But there’s another component known as off page optimization, involving the building of back links that can give search engines the impression that your website is trustworthy, and therefore, rank it higher in the search listings.
So, here are 3 tips, among several others, when building back links to your website:
#1: Links from Relevant Websites
Google among other major search engines give a lot of importance to websites that have links to other relevant sites. Since links to unrelated sites aren’t of much assistance to objective of Search Engine optimization, it is advisable to avoid adding such back links to your site as this won’t benefit your site in any way.
#2: Links from websites with higher Google Page Rank
If you are able to obtain back links from relevant sites that have a higher Google page rank, this automatically translates to your website being considered to be reliable by search engines – as the back links from certain websites, being ranked much higher, are already deemed to provide reliable information for certain keywords.
#3: Links from Highly Ranked Directories
Another way by which you can increase your page rank is by getting links from highly ranked (and reputed) directories such as Dmoz as well as Yahoo. One must be aware that there are definite terms and conditions that must be adhered to while selecting the most appropriate category if you want to obtain these links. It’s tougher than you think but really worth the effort.
